:root{
  --navy:#0d3154; --navy2:#174a78; --gold:#d79a24; --gold2:#f0b73c;
  --green:#3f6f35; --green2:#5a8c4b; --ink:#162437; --muted:#627084;
  --paper:#ffffff; --soft:#f4f6f8; --line:#dfe5ea; --shadow:0 18px 50px rgba(20,38,62,.12);
  --radius:24px; --max:1180px;
}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;color:var(--ink);background:#fff;line-height:1.62}
a{color:inherit}img{max-width:100%;display:block}.container{width:min(var(--max),calc(100% - 36px));margin:auto}.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;z-index:1000;background:#fff;padding:10px 14px;border-radius:8px}
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(14px);border-bottom:1px solid rgba(13,49,84,.09)}
.navbar{height:78px;display:flex;align-items:center;justify-content:space-between;gap:22px}.brand{display:flex;align-items:center;gap:12px;text-decoration:none;font-weight:850;color:var(--navy);letter-spacing:-.02em}.brand-mark{width:42px;height:42px;border:2px solid var(--navy);border-radius:13px;display:grid;place-items:center;position:relative;background:linear-gradient(145deg,#fff,#edf3f8)}.brand-mark:before{content:"";width:20px;height:20px;border-left:4px solid var(--navy);border-bottom:4px solid var(--gold);transform:skew(-12deg);border-radius:2px}.brand small{display:block;color:var(--muted);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-top:-2px}.navlinks{display:flex;align-items:center;gap:5px}.navlinks a{text-decoration:none;padding:10px 12px;border-radius:10px;color:#33445a;font-size:14px;font-weight:700}.navlinks a:hover,.navlinks a.active{background:#eef3f7;color:var(--navy)}.nav-cta{background:var(--navy)!important;color:#fff!important}.menu-btn{display:none;border:1px solid var(--line);background:#fff;border-radius:11px;padding:9px 11px;font-size:18px}
.hero{padding:72px 0 54px;position:relative;overflow:hidden}.hero:before{content:"";position:absolute;width:560px;height:560px;border-radius:50%;background:radial-gradient(circle,rgba(215,154,36,.16),rgba(13,49,84,.035) 55%,transparent 70%);right:-180px;top:-180px;z-index:-1}.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:58px;align-items:center}.eyebrow{display:inline-flex;align-items:center;gap:8px;font-weight:800;color:var(--navy);text-transform:uppercase;letter-spacing:.11em;font-size:12px}.eyebrow:before{content:"";width:26px;height:3px;background:var(--gold);border-radius:8px}.hero h1,.page-hero h1{font-size:clamp(40px,5.3vw,72px);line-height:1.03;letter-spacing:-.045em;margin:15px 0 20px;color:var(--navy)}.hero h1 span{color:var(--gold)}.lead{font-size:clamp(18px,2vw,22px);color:#405168;max-width:750px}.hero-copy p{max-width:720px}.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;text-decoration:none;font-weight:800;border-radius:13px;padding:13px 18px;border:1px solid transparent}.btn-primary{background:var(--navy);color:#fff;box-shadow:0 10px 26px rgba(13,49,84,.18)}.btn-primary:hover{background:#082744}.btn-secondary{border-color:#cbd5df;color:var(--navy);background:#fff}.hero-visual{background:#fff;border-radius:30px;padding:12px;box-shadow:var(--shadow);border:1px solid #e8edf1}.hero-visual img{border-radius:22px}.proofline{display:flex;gap:26px;flex-wrap:wrap;margin-top:28px;color:#526173;font-size:14px}.proofline b{color:var(--navy)}
.section{padding:76px 0}.section.soft{background:var(--soft)}.section-head{max-width:800px;margin-bottom:34px}.section-head h2{font-size:clamp(30px,4vw,48px);line-height:1.08;letter-spacing:-.035em;margin:8px 0 14px;color:var(--navy)}.section-head p{color:var(--muted);font-size:18px}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.card{background:#fff;border:1px solid #e1e7ec;border-radius:var(--radius);padding:26px;box-shadow:0 8px 26px rgba(19,45,72,.06)}.card h3{margin:12px 0 8px;color:var(--navy);font-size:22px}.card p{color:#5a6879;margin:0}.card img{border-radius:18px;margin-bottom:18px}.stage{position:relative;overflow:hidden}.stage:after{content:"";position:absolute;inset:0 0 auto 0;height:5px}.stage.analysis:after{background:var(--navy)}.stage.strategy:after{background:var(--gold)}.stage.implementation:after{background:var(--green)}.stage .tag{display:inline-flex;padding:5px 9px;border-radius:999px;font-size:12px;font-weight:850;text-transform:uppercase;letter-spacing:.08em;background:#eef3f8;color:var(--navy)}.strategy .tag{background:#fff4df;color:#956008}.implementation .tag{background:#edf5ea;color:var(--green)}
.page-hero{padding:58px 0 30px;background:linear-gradient(180deg,#f8fafc,#fff)}.page-hero h1{font-size:clamp(38px,5vw,62px);max-width:950px}.page-hero p{max-width:860px}.crumb{font-size:13px;color:#778496;margin-bottom:8px}.crumb a{text-decoration:none}.split{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}.content h2{color:var(--navy);font-size:32px;line-height:1.15;margin-top:0}.content h3{color:var(--navy)}.content p,.content li{color:#45566b}.content ul{padding-left:1.2em}.quote{border-left:4px solid var(--gold);padding:16px 20px;background:#fff9ef;border-radius:0 16px 16px 0;font-size:18px;color:#4d3b1b}.result{font-weight:850;color:var(--navy)!important}.visual-card{border:1px solid #e3e8ed;border-radius:26px;padding:16px;background:#fff;box-shadow:var(--shadow)}
.feature-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.feature{display:grid;grid-template-columns:110px 1fr;gap:18px;align-items:center;background:#fff;border:1px solid #e1e7ec;border-radius:22px;padding:16px}.feature img{width:110px;height:110px;object-fit:cover;border-radius:18px}.feature h3{margin:0 0 4px;color:var(--navy);font-size:18px}.feature p{margin:0;color:#617083;font-size:14px}.feature a{color:var(--navy);font-weight:800}
.price-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}.price-card{border:1px solid #dfe5ea;border-radius:28px;background:#fff;padding:30px;box-shadow:0 10px 32px rgba(20,45,73,.07)}.price-card.featured{border:2px solid var(--gold);position:relative}.ribbon{position:absolute;top:18px;right:18px;background:#fff4df;color:#8b5d08;font-weight:800;font-size:12px;border-radius:999px;padding:7px 10px}.price-label{font-weight:850;text-transform:uppercase;letter-spacing:.1em;font-size:12px;color:var(--muted)}.price{font-size:46px;color:var(--navy);font-weight:900;letter-spacing:-.04em;margin:6px 0}.price small{font-size:15px;color:#687588;font-weight:700}.checklist{list-style:none;padding:0;margin:20px 0}.checklist li{position:relative;padding:7px 0 7px 28px;color:#4c5c70}.checklist li:before{content:"✓";position:absolute;left:0;color:var(--green);font-weight:900}.table-wrap{overflow:auto;border:1px solid #dfe5ea;border-radius:18px;background:#fff}table{width:100%;border-collapse:collapse;min-width:720px}th,td{padding:14px 16px;text-align:left;border-bottom:1px solid #e8edf1}th{background:#f3f6f8;color:var(--navy);font-size:13px;text-transform:uppercase;letter-spacing:.06em}td{color:#48586a}tr:last-child td{border-bottom:0}
.contact-box{display:grid;grid-template-columns:.85fr 1.15fr;gap:28px;background:linear-gradient(135deg,#0d3154,#174a78);border-radius:30px;padding:34px;color:#fff;box-shadow:var(--shadow)}.contact-box h2{font-size:38px;margin:0 0 12px}.contact-box p{color:#dce8f2}.contact-list{display:grid;gap:12px}.contact-item{display:flex;gap:12px;align-items:center;padding:13px 15px;border:1px solid rgba(255,255,255,.18);border-radius:14px;background:rgba(255,255,255,.08)}.contact-item a{text-decoration:none;font-weight:750}.mini-form{background:#fff;color:var(--ink);border-radius:22px;padding:22px}.mini-form label{font-size:13px;font-weight:800;color:#4a5a6c;display:block;margin:12px 0 6px}.mini-form input,.mini-form textarea{width:100%;border:1px solid #d4dce4;border-radius:10px;padding:11px;font:inherit}.mini-form textarea{min-height:110px;resize:vertical}.mini-form button{margin-top:12px;width:100%}
.legal-note{border:1px dashed #c99227;background:#fff9e9;padding:18px 20px;border-radius:16px;color:#6d5014}.cta-band{padding:34px;border-radius:28px;background:linear-gradient(135deg,#f4f7fa,#fff4df);display:flex;justify-content:space-between;align-items:center;gap:24px}.cta-band h2{margin:0;color:var(--navy);font-size:30px}.cta-band p{margin:5px 0 0;color:#5b697a}.footer{margin-top:76px;background:#0a2239;color:#d7e3ec;padding:48px 0 24px}.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:28px}.footer h3{color:#fff}.footer a{color:#d7e3ec;text-decoration:none}.footer a:hover{color:#fff}.footer small{color:#8fa2b4}.footer-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:30px;padding-top:18px;display:flex;justify-content:space-between;gap:20px;color:#9db0c0;font-size:13px}
.pill-row{display:flex;gap:9px;flex-wrap:wrap;margin:14px 0}.pill{border:1px solid #d9e0e6;background:#fff;border-radius:999px;padding:7px 10px;font-size:13px;font-weight:750;color:#536277}.stat-row{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:28px}.stat{background:#fff;border:1px solid #e1e7ec;border-radius:18px;padding:20px}.stat strong{display:block;color:var(--navy);font-size:28px;line-height:1}.stat span{display:block;margin-top:7px;color:#667588;font-size:13px}
@media (max-width:980px){.navlinks{display:none;position:absolute;top:78px;left:0;right:0;background:#fff;padding:12px 18px 18px;border-bottom:1px solid var(--line);box-shadow:0 14px 28px rgba(18,41,66,.08);flex-direction:column;align-items:stretch}.navlinks.open{display:flex}.navlinks a{padding:11px 13px}.menu-btn{display:block}.hero-grid,.split,.contact-box{grid-template-columns:1fr}.cards{grid-template-columns:1fr}.feature-grid{grid-template-columns:1fr}.price-grid{grid-template-columns:1fr}.footer-grid{grid-template-columns:1fr 1fr}.hero{padding-top:48px}.hero-visual{max-width:720px}}
@media (max-width:650px){.container{width:min(var(--max),calc(100% - 24px))}.navbar{height:68px}.navlinks{top:68px}.brand small{display:none}.hero h1,.page-hero h1{font-size:42px}.section{padding:54px 0}.feature{grid-template-columns:84px 1fr}.feature img{width:84px;height:84px}.footer-grid{grid-template-columns:1fr}.footer-bottom{flex-direction:column}.stat-row{grid-template-columns:1fr}.cta-band{align-items:flex-start;flex-direction:column}.contact-box{padding:22px}}

/* Business-Potenzial-Profil Logo */
.brand-with-logo{gap:13px;min-width:max-content}
.brand-logo{width:66px;height:66px;object-fit:contain;flex:0 0 auto;filter:drop-shadow(0 3px 7px rgba(13,49,84,.08))}
.brand-name{display:block;line-height:1.08}
.footer-brand{color:#fff;text-decoration:none;align-items:center}
.footer-logo{width:82px;height:82px;background:#fff;border-radius:50%;padding:2px;filter:none}
.footer-brand .brand-name small{color:#92a8ba}
@media (max-width:980px){.brand-logo{width:60px;height:60px}.navbar{height:84px}.navlinks{top:84px}}
@media (max-width:650px){.brand-logo{width:54px;height:54px}.navbar{height:74px}.navlinks{top:74px}.brand-name{font-size:15px}.brand-name small{display:none}.footer-logo{width:72px;height:72px}.footer-brand .brand-name small{display:block}}

/* Homepage portrait integration */
.hero-showcase{position:relative;min-height:620px}
.hero-person-card{position:relative;min-height:620px;border-radius:32px;overflow:hidden;background:linear-gradient(180deg,#f7f9fb 0%,#edf2f6 100%);border:1px solid #e4ebf1;box-shadow:var(--shadow);padding:26px 26px 0}
.hero-person-bg{position:absolute;inset:auto -60px 120px auto;width:360px;height:360px;border-radius:50%;background:radial-gradient(circle at center,rgba(215,154,36,.20),rgba(13,49,84,.04) 58%,transparent 72%)}
.hero-person{position:absolute;left:20px;bottom:0;width:min(100%,420px);height:auto;object-fit:contain;filter:drop-shadow(0 18px 26px rgba(18,42,68,.18))}
.hero-person-meta{position:relative;z-index:2;margin-left:auto;max-width:230px;background:rgba(255,255,255,.88);backdrop-filter:blur(8px);border:1px solid rgba(13,49,84,.09);border-radius:22px;padding:16px 18px;box-shadow:0 12px 30px rgba(21,44,70,.08)}
.hero-person-meta strong{display:block;font-size:22px;line-height:1.1;color:var(--navy);margin-bottom:4px}
.hero-person-meta span{display:block;color:#5c6d81;font-weight:650}
.hero-person-points{position:absolute;right:18px;bottom:18px;z-index:2;display:flex;flex-direction:column;gap:10px;max-width:250px}
.hero-person-points span{display:inline-flex;align-items:center;gap:10px;background:rgba(255,255,255,.9);backdrop-filter:blur(8px);border:1px solid rgba(13,49,84,.1);border-radius:999px;padding:10px 14px;font-size:14px;font-weight:750;color:#31445d;box-shadow:0 10px 24px rgba(20,42,68,.08)}
.hero-person-points span:before{content:"";width:9px;height:9px;border-radius:50%;background:var(--gold);box-shadow:0 0 0 5px rgba(215,154,36,.12)}
.hero-model-card{position:absolute;right:-18px;bottom:-20px;width:56%;background:#fff;border-radius:28px;padding:12px;box-shadow:0 24px 50px rgba(18,41,66,.18);border:1px solid #e6edf2}
.hero-model-card img{border-radius:20px;width:100%;height:auto;display:block}
@media (max-width:980px){.hero-showcase{min-height:auto}.hero-person-card{min-height:560px}.hero-model-card{position:relative;right:auto;bottom:auto;width:auto;margin:20px 18px 0}.hero-person{left:50%;transform:translateX(-50%);width:min(100%,360px)}.hero-person-meta{margin-left:0;max-width:240px}.hero-person-points{position:relative;right:auto;bottom:auto;max-width:none;margin-top:24px;padding-top:340px}}
@media (max-width:650px){.hero-person-card{padding:18px;min-height:520px}.hero-person{width:min(100%,320px)}.hero-person-meta strong{font-size:20px}.hero-person-points{padding-top:300px}.hero-person-points span{font-size:13px;padding:9px 12px}}

/* Über-mich portrait */
.about-profile-card{padding:18px;display:flex;flex-direction:column;justify-content:space-between;min-height:100%}
.about-profile-stage{position:relative;min-height:360px;border-radius:24px;background:linear-gradient(180deg,#f8fafc 0%,#eef3f7 100%);overflow:hidden;display:flex;align-items:flex-end;justify-content:center}
.about-profile-glow{position:absolute;top:24px;right:26px;width:180px;height:180px;border-radius:50%;background:radial-gradient(circle at center,rgba(215,154,36,.23),rgba(13,49,84,.04) 60%,transparent 75%)}
.about-profile-photo{position:relative;z-index:1;max-width:82%;height:auto;object-fit:contain;filter:drop-shadow(0 14px 22px rgba(20,44,70,.18))}
.about-profile-copy{padding:18px 10px 10px}
.about-profile-copy h3{margin:0 0 6px;color:var(--navy);font-size:28px}
.about-role{margin:0 0 10px;color:var(--green);font-weight:800;letter-spacing:.02em}
@media (max-width:650px){.about-profile-stage{min-height:300px}.about-profile-photo{max-width:88%}.about-profile-copy h3{font-size:24px}}

/* Erweiterte Preis-Leistungsblöcke */
.price-service-block{margin-top:44px;padding:26px;background:#fff;border:1px solid #dfe5ea;border-radius:28px;box-shadow:0 10px 32px rgba(20,45,73,.06)}
.price-service-grid{display:grid;grid-template-columns:220px 1fr;gap:30px;align-items:start}
.price-service-visual{background:#f7faf8;border:1px solid #e3ebe2;border-radius:22px;padding:14px;position:sticky;top:105px}
.price-service-visual img{width:100%;border-radius:18px}
.price-service-content h3{font-size:30px;line-height:1.1;color:var(--navy);margin:6px 0 14px}
.price-service-content p{color:#526173}
.service-kicker{display:inline-flex;padding:5px 9px;border-radius:999px;background:#edf5ea;color:var(--green);font-size:12px;font-weight:850;text-transform:uppercase;letter-spacing:.08em}
.compact-checklist{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:26px;margin-top:10px}
.compact-checklist li{font-size:14px;break-inside:avoid}
.service-price-line{display:flex;align-items:baseline;gap:10px;flex-wrap:wrap;margin-top:20px;padding:16px 18px;border-radius:16px;background:#edf5ea;border:1px solid #d8e7d4;color:var(--green)}
.service-price-line span{font-weight:800}.service-price-line strong{font-size:28px;line-height:1}.service-price-line small{font-weight:750;color:#667588}
.package-prices{margin-top:24px;padding-top:22px;border-top:1px solid #e5eaee}.package-head{display:flex;justify-content:space-between;gap:16px;align-items:baseline;margin-bottom:14px}.package-head strong{color:var(--navy);font-size:20px}.package-head span{color:#6a7889;font-size:13px}
.package-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.package-card{position:relative;border:1px solid #e1e7ec;border-radius:18px;padding:18px;background:#fafcfd}.package-card strong{display:block;color:var(--navy);font-size:25px;margin:7px 0}.package-card p{font-size:13px;color:#5b6979;margin:0}.package-count{display:inline-flex;border-radius:999px;padding:4px 8px;background:#eef3f7;color:var(--navy);font-size:11px;font-weight:850;text-transform:uppercase;letter-spacing:.06em}.package-best{border-color:#b9d2b2;background:#f3f8f1}.package-best:after{content:"Bester Stückpreis";position:absolute;top:-10px;right:10px;background:var(--green);color:#fff;border-radius:999px;padding:4px 8px;font-size:10px;font-weight:850;letter-spacing:.04em}
.pdf-service{margin-top:24px}.pdf-facts{display:grid;gap:9px;margin:18px 0}.pdf-facts span{display:flex;align-items:flex-start;gap:10px;color:#536277;font-weight:700}.pdf-facts span:before{content:"✓";color:var(--green);font-weight:900}
@media (max-width:980px){.price-service-grid{grid-template-columns:170px 1fr}.compact-checklist{grid-template-columns:1fr}.package-grid{grid-template-columns:repeat(2,1fr)}.price-service-visual{position:static}}
@media (max-width:650px){.price-service-block{padding:18px}.price-service-grid{grid-template-columns:1fr}.price-service-visual{max-width:220px;margin:auto}.price-service-content h3{font-size:26px}.package-grid{grid-template-columns:1fr}.package-head{align-items:flex-start;flex-direction:column}.service-price-line strong{font-size:26px}}


/* Preisblöcke mit Piktogrammen */
.price-mini-block{display:grid;grid-template-columns:160px 1fr;gap:22px;align-items:center;margin:10px 0 16px;padding:18px 20px;background:#fff;border:1px solid #dfe5ea;border-radius:24px;box-shadow:0 8px 24px rgba(20,45,73,.05)}
.price-mini-visual{background:#f7faf8;border:1px solid #e3ebe2;border-radius:20px;padding:12px}
.price-mini-visual img{width:100%;border-radius:16px;display:block}
.price-mini-copy h3{margin:0 0 8px;color:var(--navy);font-size:28px;line-height:1.1}
.price-mini-copy p{margin:0;color:#556579}
@media (max-width:760px){.price-mini-block{grid-template-columns:1fr;padding:16px}.price-mini-visual{max-width:180px;margin:auto}.price-mini-copy h3{font-size:24px;text-align:left}}

/* Impressum */
.legal-content{max-width:920px}
.legal-content h2{margin-top:34px;margin-bottom:10px;color:var(--navy);font-size:26px}
.legal-content p{color:#45566b}
.legal-content a{color:var(--navy);font-weight:750;overflow-wrap:anywhere}

/* Datenschutzerklärung */
.legal-content h2{margin-top:36px;margin-bottom:12px;color:var(--navy);font-size:26px;line-height:1.2}
.legal-content h2:first-child{margin-top:0}
.legal-content p,.legal-content li{color:#45566b}
.legal-content ul{padding-left:1.3em}
.legal-content a{color:var(--navy);font-weight:750}

/* Muster-Link bei Online-Pressemitteilungen */
.service-sample-action{margin:18px 0 4px}.service-sample-action .btn{min-width:150px}


/* AICA-Zertifikat auf der Über-mich-Seite */
.aica-certificate{display:block;margin:18px 0 24px;max-width:600px;border-radius:18px;overflow:hidden;border:1px solid #dfe5ea;background:#fff;box-shadow:0 12px 30px rgba(20,45,73,.10);transition:transform .2s ease,box-shadow .2s ease}
.aica-certificate:hover{transform:translateY(-2px);box-shadow:0 16px 36px rgba(20,45,73,.14)}
.aica-certificate img{display:block;width:100%;height:auto}

/* Buttons in den drei Ablauf-Karten auf der Startseite */
.cards .stage{display:flex;flex-direction:column}
.cards .stage > p{flex:1}
.stage-card-action{margin-top:20px}
.btn-small{padding:10px 14px;font-size:14px}


/* Footer Fragebogen-Button */
.footer-questionnaire{margin-top:28px;padding-top:22px;border-top:1px solid rgba(255,255,255,.10);display:flex;justify-content:center}
.footer-questionnaire-btn{display:inline-flex;align-items:center;justify-content:center;text-decoration:none;background:var(--gold);color:#0a2239!important;font-weight:900;border-radius:13px;padding:12px 18px;box-shadow:0 8px 22px rgba(0,0,0,.16);transition:transform .18s,background .18s}
.footer-questionnaire-btn:hover{background:var(--gold2);transform:translateY(-1px);color:#0a2239!important}
@media(max-width:650px){.footer-questionnaire{justify-content:flex-start}.footer-questionnaire-btn{width:100%;text-align:center}}


/* Audio buttons */
.btn-audio{display:inline-flex;align-items:center;gap:8px}
.btn-audio:before{content:"▶";font-size:.78em;line-height:1}
.model-intro-action{margin-top:20px}
.stage-card-action{display:flex;gap:10px;flex-wrap:wrap;align-items:center;margin-top:18px}
@media (max-width:650px){.model-intro-action .btn{width:100%;text-align:center}.stage-card-action .btn{width:100%}}